Online appointment portal for hairdressers. First participation at the MCB. Aim: project the company’s image and market position, recruit new partners and communicate the service offered to the highest possible number of visitors.
visitors: 51,346
Concept, scenography, logistics, technical resources
Creation of a COSY area with clean pure lines, simple, OPEN yet INTIMATE, designed around a giant GENIUS BAR to offer visitors a friendly welcome.
The concept was completed by a connected photocall.