Context

The 1st international convention to bring together approved trainers
attendees: 100 trainers

CHALLENGE

To create and motivate an international community and give it a sense of cohesion and belonging.

  • 1 - Turn the participants into veritable ambassadors through an exploration of the lesser-known facets of Bordeaux wines
  • 2 - To infuse a new vision and philosophy, that integrates digital transition

WHAT THE CLIENT ASKED FOR:

Scenography, logistics, technical resources, content, graphic charter, video, speaker

OUR SOLUTION:

A programme where emotion, the human element and personal experience combine to provide real meaning.
A modern, dynamic and elegant convention.
Strong content to generate emotion and pride, interspersed with talks, discussions and personal experiences as related by experts.
The international trainers were looked after from start to finish: from travel to accommodation and the welcome and supervision of the guests, all with dedicated, thoughtful management to ensure the very best results.
A day of vineyard visits was also included for some of the trainers.